To succeed in delivering flower in Abu Dhabi, there is a need to set up a flower shop in Al Wahda mall. The purpose is to grow the sale of flowers within Abu Dhabi. No flower shop would see the business growing until it decides to do be innovative.

The problem of being static: Persisting with the same goals and strategies can work only in the short run but when it comes to the longer run the flower shop basically would have failed by then to adapt to the ever changing internal and external environment. This would just go on to show the owner of the flower shop is not keen on moving out of the comfort zone and this would just mean the flower shop is lingering on.

Do the required research: Before the owner realizes that there is a need to set up a similar flower shop in a renowned mall like the Al Wahda perhaps there is a need to first evaluate the market response. This can be done by conducting interviews with passersby within the mall. If people like the idea of a flower shop being set up in the mall then the owner should go ahead.

Choosing the location wisely: There is so much potential for a flower business to do well in a mall like the Al Wahda. This mall has number of facilities and entertainment activities, so the flower shop should be located ideally in the middle of all these activities. On days like valentine, the mall is the perfect place for seeing an increase in sale of flowers. If located smartly, the shop should see a huge surge in its customer base and profits. This does not mean the owner of the shop should sit back and relax as there are challenges expected.

Thinking ahead: The flower shop needs to be prepared when flowers get sold off rapidly, in order to keep customers satisfied there is a need to diversify. The shop can diversify by allowing customers to place their orders online. This can work wonders since by pre booking their orders, the customer just needs to go to the mall, pick up the flowers and go about their day. In case of the mall being too crowded such as valentine’s day, the customer would have the option of the flowers being delivered to their residence.

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